/ Case Studies

Real pipeline.
Real stories.

Every case study below is a real engagement — the emails, the process, the outcome. No polished testimonials. Just evidence.

Yoto

Mutual connection.
£45k won.

A dormant relationship — nobody had acted on it. Reactivated through persistent, human-led outreach. Cold email to closed business in three months.

£45k Won
3 mo Email to win
7 Touchpoints
£45k won →
The Botanist Gin

Cold email to £180k pipeline.
In six weeks.

One researched cold email opened the door to a global Rémy Cointreau brand. The BD was textbook. What happened next is why sales coaching is now part of the offering.

£180k Pipeline
6 wks To pitch
NDA Signed
£180k pipeline →
Coca-Cola / Finlandia Vodka

Two briefs. One relationship.
£300k in play.

One cold email opened two separate briefs worth £20k confirmed and up to £300k in play. The BD worked perfectly. What killed it wasn't the client.

£300k In play
£20k Tender won
2 Briefs opened
£300k in play →

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